Being the world’s next big internet marketing success story is a dream in the back of many of our minds. If we could just get our ideas, products, or services, marketed properly, surely we could rake in the millions – as so many successful entrepreneurs around us continue to do.
But, what does it actually take to become an internet marketing success? Other than a good idea, and the will to make it happen, all it takes is a bit of know-how and dedication.
In this article, we discuss several important factors that may determine whether or not you have what it takes to become the next big internet marketing success story, or whether you still have some work to do first.
1. Understanding SEO
Search engine optimization, better known as SEO, is no joke – especially regarding internet marketing success. If you want to beat the competition, let alone play on their level, there is no way around understanding as much about SEO as possible.
SEO impacts how easily your content appears in search results, and how well it ranks amongst the competition, on major search engines like Google, Bing, and Yahoo!. It also determines whether your content even shows up on major search engines at all.
If you don’t know anything about SEO yet, it’s OK. There is still time to learn. But, if you aren’t willing to study SEO, and apply that knowledge to your marketing strategy, you’d better be willing to hire an SEO specialist or consultant. If not, hang your hat up now – you will not be the next internet marketing success story.
2. Knowing Your Target Audience
To successfully market anything online for a profit, and we mean anything, you need to know your target audience. For every idea, product, or service, there is a buyer. You simply need to know exactly who those buyers are and how to get to them.
Simply knowing your target audience, and knowing them well, puts you lightyears ahead of your competitors who have not nailed down their target audience yet. Simple? Yes. Affective? Extremely.
3. Having Patience – and a Willingness to Learn
Internet marketing success can be wildly rewarding – rags to riches and all of that jazz. Individuals of all walks of life, from all around the world, continue to prove the theory every year.
But, being an internet marketing success is no fairytale with a magical ending. Being a genuine internet marketing success is impossible without having several traits, or constantly striving to develop them, and patience is one of the most significant of them.
With patience, and an eager willingness to learn everything that you can, internet marketing success is absolutely within your reach.
4. Transparency – and Being Your Best Self
Doing business online puts you and your company on “main street.” Meaning, everything you say or do can be and is noticed by someone. That means you need to be transparent in business.
With an internet full of convincing con-artists, many members of your target audience are bound to be wary and suspicious, not because of something you have done, but because of the nature of doing business over the internet in general.
So, be yourself, stay honest, speak directly, and be as all-around transparent about your business as you possibly can be. It will go much further than you might at first suspect.
5. Time Management Skills
The ability to manage your time well is a real skill that is needed for successful internet marketing planning and carrying-out of campaigns. Time management skills are even more important if you work from home, or on the road.
Sometimes all that is needed to increase productivity is to change your environment. For example, if your “office” is a desk in your living room, you may become easily distracted by your spouse, children, or friends as well as the TV. But, In a real office environment, with less distractions, managing time and staying focused is much easier.
6. Diplomacy – and People Skills
To properly practice successful internet marketing, you need to use great diplomacy regularly. That means you need to have people skills, or be willing to invest in developing them further. If not, you should consider hiring someone who does – and doing it right away.
7. Investing in Relationships – with People and Businesses
Along with excellent diplomacy comes investments into relationships that are mutually beneficial. That means the people who help you get paid, as well as those you somehow help earn money (such as by affiliate or referral programs).
Not only do you want to invest in relationships with people who help you make money, or make making money easier, but you also want to build and develop deeper relationships with the people who put money in your pocket – your customers, and the customers of your associates.
8. Taking Massive Action
Having a great plan, and an awesome attitude go a very long way with internet marketing success. That said, there is no one factor that has such a powerful impact on the outcome of your success as simply taking massive action… again, and again.
o put it as simply as possible, nothing gets done without action of some sort; the more massive action taken, the more results achieved.
9. Creating Engaging Content
No matter what you are selling, or helping sell, online, you need to have the most engaging content possible. The more engaging the content is, the more likely the reader is to take some sort of suggested action – like signing up for something or buying something.
For this sort of content, the best platforms to establish are:
Engaging content, in combination with SEO, knowing your target audience, and a number of other factors listed above, converting your audience to subscribers or customers can be as easy as shooting fish in a barrel.
10. Updating Content Often
Great content is amazing for SEO purposes. The more helpful and accurate your content is, the higher the likeilines is that it will rank rather high on Google and other search engines.
But, information changes, and so do SEO algorithms (the formulas that companies like Google use to rank content for their search engines). That means, if you want to be an internet marketing success, your content also needs to be changed from time to time.
Updating your content as often as possible highly increases the likelihood of your internet marketing success to continue on well into the future.
11. Laser-Like Focus
With all of the various aspects of internet marketing to constantly learn about, keep in mind, plan for, and carry out, as well as measure for results, a rather strong focus is required – laser-like focus to be exact – for launching and running successful campaigns.
If you have a hard time focusing, especially while multitasking, it is highly suggested to hire a virtual assistant and delegate the sort of tasks to them that tend to disturb your overall focus.
12. Strategic Thinking
A strategic mind helps in internet marketing to a tremendous degree. In fact, if you aren’t a bit of a strategist yourself, you may want to partner up with one, or consult with one, before getting too far ahead with your internet marketing plans let alone trying to run campaigns.
Think you have what it takes to strategize for internet marketing success?
Here are a few pointers for organizing a successful internet marketing campaign:
- Know your customer – to the core
- Be consistent – with everything, especially with follow-through
- Be more creative than the competition – as often as possible
- Know the culture of your industry – and your customers
- Excel at communicating – with everyone
- Know when to change gears – and when not to
- Know how to turn plans into action – and get results
13. Using the Best Tools
Lastly, but far from leastly, using the best tools available is a critical factor for internet marketing success. As with any lucrative career, or business venture, there is an entire toolbox of specialized tools for the job.
Some of the best internet marketing tools include:
- BuzzSumo – this tool has been around for a while and works like a charm at digging up the best trending topics for creating competitive content
- MailChimp – a tool for organizing and creating newsletters and follow-up emails (and much more)
- HubSpot – a major toolset for internet sales and marketing
- Hootsuite – helps you maintain multiple social media accounts from one powerful app
- Trello (or Asana) – both of these task-tracking platforms make managing a full team super easy (and they are free)
- Google Analytics – this powerful tool allows you to monitor and leverage every single click visitors to your site make
A Final Word About Internet Marketing Success
With all of the tools, advice, and other resources at our disposal, mostly for free, anyone can become an internet marketing success. All you need is the desire, dedication, and energy to follow-through, adapt, overcome, and excel.
Hopefully our article helps you make more sense of what it takes to make it as an internet marketing success in today’s ever-evolving global marketplace.
Do you have an internet marketing success tip or story to share with our audience? If so, we’d appreciate it if you’d share it with us in the comments section below!